You Don’t Need a $5K LinkedIn Ads Budget. You Need Less Room for Waste.
I was handed a small LinkedIn Ads budget, under $3,000 a month, and told to make it work anyway. No funnel. No retargeting. Just one lead generation campaign, with the objective of getting demo requests through form fills. LinkedIn practitioners usually give two pieces of advice here. A small budget is better suited to retargeting, […]
